Leaders and managers of projects, programs, and initiatives in large organizations create new or improved products and services. Increasingly, this requires a full understanding of the underlying business strategies and related business models. Fortunately, an excellent book (and forthcoming iPAD app) is available, Business Model Generation. The Model's Business Canvas, is a clever way to develop or assess any business model. Key elements included in the Canvas include:
- Key partners
- Key activities
- Key resources
- Cost structure
- Value propositions
- Customer relationships
- Customer segments
- Channels
- Revenue streams
Alex Osterwalder, one of the creators, provides excellent slides on Slideshare. A recent blog post showed its application to the reverse engineering of Facebook's business model
No comments:
Post a Comment