Tuesday, November 15, 2011

Innovation Requires Project-Based Work: Creativity Needs Constraints

This is an insightful video from the Swedish magazine/web site Innovation Management.

In product development, Google’s Marissa Mayer, Vice President of Search Products & User Experience, believes that a small amount of constraint – whether in file size, pixels, or speed – fosters a lot of innovation. The lesson she shares? Too much creative freedom can make creativity unfocused. A solution with a strict set of barriers yields more concrete solutions.

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