Courtesy of McKinsey Quarterly we have a superb article by Pankaj Ghemawat , Remapping Your Strategic Mindset, with awesome graphics on rooted maps and their use for strategic mindsets. Leaders of global teams, programs, and initiatives will find most useful most useful.
Senior executives need better mental maps to navigate our unevenly globalized world. Although a wide variety of metrics show that just 10 to 25 percent of economic activity is truly global, executives disproportionately embrace visions of unbounded opportunities in a borderless world, where distances and differences no longer matter.
Rooted maps correct a misperception reinforced by conventional ones: that the world looks the same regardless of the viewer’s vantage point or purpose. In the real world, though, geographic distance and differences in culture and policy matter. To better reflect this reality, rooted maps depict the world from a specific perspective and with a particular purpose in mind.
They do so by adjusting the sizes or positions of countries in relation to a specific home country, while otherwise maintaining familiar shapes and spatial relationships, which help us fit these maps into our existing mental models.
This is an example of a rooted map. Teams focused on new products and remaking global corporate processes will benefit from taking a strategic view of their work using this powerful tool.
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